Sportpesa South Africa is a well-known brand in Africa and recently launching in South Africa.
The site is one of the most visible in terms of sponsorship, international presence and professionalism but interestingly enough does not provide lucky numbers, promotions or a horse racing book.
The first surprise is a complete lack of promotions including a welcome bonus, Fica registration reward, cash multi-bet boost nor ‘refer a friend’.
This is almost unheard of in the South African online betting game and this marketing strategy is tricky to understand.
Sportpesa South Africa obviously believes that it offers the fundamental core values of an online bookmaker without having to draw in new players to the extent of rival industry leaders.
There is no lottery action, another interesting choice for one of the biggest betting sites in Africa (specifically Kenya).
Finally there is no horse racing card, which is also unusual in the competitive SA market-place. Horse cards are extremely popular in the industry in the country and sportpesa.co.za does not offer this option.
There must be redeeming factors to this platform, otherwise it would not have such a large brand following.
On the plus side there is one of the largest bet-markets with regard to the main sporting codes popular in the region and the site is professionally laid out, has a good name and is admittedly one of the busier web and mobi sites currently doing the rounds.
Sportpesa SA offers a substantial live in-play section particularly in the lucrative soccer field.
Bucking the trend of offering a myriad of sporting codes, sportpesa concentrates on five key staples with soccer, cricket, rugby, tennis and basketball all advertised on the menu directory running down the left flank.
Both the web and the mobi sites are slick, well-crafted and provides a host of explanatory detail with regard to registration, ‘how to play’ and depositing and withdrawal options.
Signing-up is a smooth experience, with the obligatory Fica registration a necessity. All details regarding this section can be found on links provided at the bottom of the landing page.
The site does not offer the widest banking options with Visa, MasterCard and paygate seemingly the only ways to deposit and withdraw. A punter could also use USSD to top up their accounts. The other way to play is using 1voucher.
A punter may feel short-changed when joining sportpesa and yet it remains an omnipresent presence in the industry – though this could be due to the fact that the international and local platforms sponsor some of the most well-known sporting teams across the globe, including in the English Premiership, Spanish la Liga and South African Premier Soccer League.
This site almost proves the adage that brand awareness is key to success, and while it offers far less than competitors the markets it does cover seem comprehensive.